La publicité
Luc Chomarat
| Year of publication: |
2013
|
|---|---|
| Authors: | Chomarat, Luc |
| Publisher: |
Paris : Presses universitaires de France |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry |
| Description of contents: | Table of Contents [gbv.de] ; Description [catalogue.bnf.fr] |
| Extent: | 127 p. ill., couv. ill. en coul 18 cm |
|---|---|
| Series: | Que sais-je?. - Paris : Que sais-je? / Humensis, ISSN 0768-0066, ZDB-ID 410249-6. - Vol. 3960 |
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Bibliogr. p. 125. Glossaire |
| ISBN: | 978-2-13-060734-2 ; 2-13-060734-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204899