La stratégie de distribution multiple : à la recherche de synergies entre canal physique et canal virtuel
Carole Poirel; Dominique Bonet Fernandez
| Year of publication: |
2008
|
|---|---|
| Authors: | Poirel, Carole ; Bonet Fernandez, Dominique |
| Published in: |
Revue française de gestion : hommes et techniques. - Cachan : Lavoisier, ISSN 0338-4551, ZDB-ID 196286-3. - Vol. 34.2008, 182, p. 155-170
|
| Subject: | Fnac <Firma> | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Synergie | Synergy | Konsumgüterhandel | Consumer products distribution | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003731833