LA VALUTAZIONE ECONOMICA DEI PARCHI MARINI. IL CASO “PUNTA INFRESCHI”

The purpose of this work is to investigate , through an ex ante evaluation, the importance given by the public to marine sanctuaries and to provide a rough estimate of their total economic value. Object of the study is the Punta Infreschi reserve, which since 2010 has contributed to diversify seaside options offered by an area in Campania widely considered marginal , despite an enormous tourist potential due to its valuable natural resources. The political choice to strengthen preserving strategies for such an environmental resource coincides with a renewed tourist interest worldwide in rural landscapes and folk traditions. In view of the above, it is assumed that the examined area could increase its potential appeal for ecotourists and therefore, the spending trends of tourists already aware of the peculiarity of this area will be studied. On the other hand, the creation of a natural reserve could clash with the interests of the local communities in the area and its resources. Consequently, the effort to preserve the quality level of the resource will be valued by analysing the answers provided by local people. Questionnaire results seem to suggest a careful management aiming to ensure sustainability and economic responsibility in order to safeguard future generations.