Label equity and the effectiveness of values-based labels : an experiment with two French Protected Geographic Indication labels
Year of publication: |
2008
|
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Authors: | Carpenter, Marie ; Larceneux, Fabrice |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 5, p. 499-507
|
Subject: | Warenkennzeichnung | Product labelling | Frankreich | France |
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