Label or Position: Which has the Greater Impact on Subjects' Responses to a Rating Scale?
Year of publication: |
2003
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Authors: | Friedman, H.H. ; Cohen, D. ; Amoo, T. |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 28.2003, 2, p. 77-81
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