LADI: a latent discriminant model for analyzing marketing research data
Year of publication: |
1989
|
---|---|
Authors: | Dillon, William R. |
Other Persons: | Mulani, Narendra (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 26.1989, 1, p. 15-29
|
Subject: | Marktforschung | Market research | Clusteranalyse | Cluster analysis | Theorie | Theory |
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