Language and Culture in a Liverpool Merchant Family Firm, 1870-1950

Ethnographic methods are applied to this investigation of the links between language and business culture found in letters exchanged in the 1880s, 1900s, 1930s, and 1940s among members of a long-lived family-owned business. The letters are contained in three sets of correspondence between three different generations of Bateses, who were merchants, shipowners, and private bankers based in Liverpool. The aim is to develop a different perspective from which to consider communicating processes, business culture, social mobility, and the socialization of managers. The study invites consideration of the appropriateness of accepted behavioral assumptions attributed to economic actors and the significance of judgment and instinct in decision-making