Language Choice in Advertising to Bilinguals : Asymmetric Effects for Multinationals versus Local Firms
Year of publication: |
2015
|
---|---|
Authors: | Krishna, Aradhna |
Other Persons: | Ahluwalia, Rohini (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Multinationales Unternehmen | Transnational corporation | Mehrsprachigkeit | Multilingualism | Werbung | Advertising |
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