Language in globalised interactive business : apaptation vs. standardisation
Year of publication: |
2017
|
---|---|
Authors: | Ahlfors, Ulla-Riitta ; Fang, Meiqi |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 2/3, p. 143-162
|
Subject: | language | globalisation | interactive business | e-business | online marketing | electronic marketing | interactivity | international marketing | standardisation | adaptation | strategy | Electronic Commerce | E-commerce | Globalisierung | Globalization | Standardisierung | Standardization | Internationales Marketing | International marketing | Sprache | Language | Online-Marketing | Internet marketing | Welt | World | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
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