Large emerging markets (LEMs) and international strategy
Year of publication: |
2009
|
---|---|
Authors: | Enderwick, Peter |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 1, p. 7-16
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Operations management | Emerging markets | Multinational companies | Management strategy |
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