Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
Year of publication: |
2019
|
---|---|
Authors: | Liu, Xiao ; Lee, Dokyun ; Srinivasan, Kannan |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 918-943
|
Subject: | consumer purchase journey | deep learning | economic impact of text | product reviews | natural language processing | regression discontinuity in time |
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