Lasting footprints of the employer brand : can sustainable HRM lead to brand commitment?
Year of publication: |
2016
|
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Authors: | App, Stefanie ; Büttgen, Marion |
Published in: |
Employee relations. - Bradford : Emerald, ISSN 0142-5455, ZDB-ID 717300-3. - Vol. 38.2016, 5, p. 703-723
|
Subject: | Organizational support | Supervisor support | Brand commitment | Sustainability | Employer branding | Sustainable HRM | Nachhaltigkeit | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Markenführung | Brand management | Mitarbeiterbindung | Employee retention |
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