Latent homophily or social influence? : an empirical analysis of purchase within a social network
Year of publication: |
2015
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Authors: | Ma, Liye ; Krishnan, Ramayya ; Montgomery, Alan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 2, p. 454-473
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Subject: | social network | latent homophily | social influence | purchase timing | product choice | hierarchical Bayesian model | marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web | Soziale Beziehungen | Social relations | Bayes-Statistik | Bayesian inference | Theorie | Theory |
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