LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT
Year of publication: |
2011
|
---|---|
Authors: | DOVLEAC, Lavinia |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. IX.2011, 1, p. 149-158
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | high-tech product | product adoption process | launching process | product lifecycle | innovators | PC tablet |
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