Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?
| Year of publication: |
1984
|
|---|---|
| Authors: | Kalika, Michel |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Consommateurs - attitudes | Marketing |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in Revue Française du Marketing, 1984, Vol. 98, no. 2. pp. 66-76.Length: 10 pages |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010861492