Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique

This article is a review of different researches in the field of what is known as perceived risk in consumer psychology. The concept of perceived risk and its measurement methods are first examined. Three sets of antecedents arc then presented: individual factors, product and situation-related t,actors. The theoretical role of perceived risk in consumer psychology is then questioned. The author concludes with some directions tor further research.

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Year of publication:	1995
Authors:	Volle, Pierre
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Consumers psychology \| Consumers behavior \| Risque \| Comportement du consommateur \| Psychologie de la décision

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Recherche et applications en marketing, 1995, Vol. 10, no. 1. pp. 39-56.Length: 17 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010708990