Le Lot Virtuel : une application d'un marketing interactif de masse

Virtual bundling allows cost reduction for sales promotion for both producer and retailer as it avoids costs of physical bundling (packaging). Furthermore, this technique constitutes a new opportunity to apply an interactive targeted marketing approach by relating the advantage offered to the real behaviour.

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Year of publication:	1999-01
Authors:	Desmet, Pierre
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	lot virtuel \| promotion \| marketing interactif

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Décisions Marketing, 1999, Vol. 16, no. 1. pp. 61-66.Length: 5 pages
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010707315