Le marketing : de la théorie à la pratique
Kotler ... [Trad.: Louise Morin]
| Year of publication: |
1991
|
|---|---|
| Other Persons: | Kotler, Philip (contributor) ; Morin, Louise (contributor) |
| Publisher: |
Boucherville : Morin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 568 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Engl. Ausg. u.d.T.: Kotler, Philip: Marketing, Canadian edition Aus dem Engl. übers. |
| ISBN: | 2-89105-356-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004190457