Le marketing face aux peurs alimentaires - 1 Réflexions sur la crise - La peur est dans l'assiette.
Year of publication: |
2001
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Authors: | Fischler, Claude |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2001, 183-184, p. 7-10
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