Le marketing : fondements et applications
René Y. Darmon ; Michel Laroche ; John V. Petrof
| Year of publication: |
1982 ; 2. éd.
|
|---|---|
| Authors: | Darmon, René Y. ; Laroche, Michel ; Petrof, John V. |
| Publisher: |
Montréal [u.a.] : McGraw-Hill |
| Extent: | XVI, 621 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 0-07-548419-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004716222