Le marketing international entre globalisation et diversité culturelle
Francis Léonard
| Year of publication: |
1998
|
|---|---|
| Authors: | Léonard, Francis |
| Published in: |
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales. - Lausanne : SEES, ISSN 0035-2772, ZDB-ID 208694-3. - Vol. 56.1998, 3, p. 135-156
|
| Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Regionale Wirtschaftsintegration | Regional economic integration | Kultur | Culture | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | In: Revue économique et sociale |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001256233