Le marketing stratégique des organisations culturelles
| Year of publication: |
2014
|
|---|---|
| Authors: | Debenedetti, Stéphane ; Gombault, Anne |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing stratégique | Planification stratégique | Marketing de la culture | Industries culturelles | Art | Commerce |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in Marketing de l'art et de la culture, . pp. 37-75.Length: 38 pages |
| Classification: | L19 - Market Structure, Firm Strategy, and Market Performance. Other ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010960536