Lead users as idea supplier in online community platform : how to choose the right ideas to implement?
Year of publication: |
2022
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Authors: | Yang, Mu ; Ooi, Yat Ming ; Han, Chunjia |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 244.2022, p. 1-11
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Subject: | Crowdsourcing | Idea selection | Lead user | Platform | User community | Social Web | Social web | Gerechtigkeit | Justice | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Digitale Plattform | Digital platform | Kreativität | Creativity |
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