Leader-Driven Primacy : How Attribute Order Can Affect Consumer Choice
Year of publication: |
2013
|
---|---|
Authors: | Carlson, Kurt A. ; Meloy, Meg ; Russo, J. Edward |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Japan |
Extent: | 1 Online-Ressource (33 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 11, 2005 erstellt |
Other identifiers: | 10.2139/ssrn.2277127 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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