Leadership and the role of communication in public marketing management
Year of publication: |
2014
|
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Authors: | Ortigueira-Sánchez, Luis Camilo |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 11.2014, 1, p. 13-29
|
Subject: | Communication | Public marketing | Economic crisis | Decision-making | Public strategies | Content analysis | Election forecasting | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | USA | United States |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-013-0105-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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