Leadership Journey - Accentuate the Positive! The negativity pervading most political commercials doesn't promote change; politicians and executives must eliminate the negative and accentuate the positive.
Year of publication: |
2009
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Authors: | Locander, William B. ; Luechauer, David L. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 18.2009, 3, p. 30-31
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