Leadership marketing : an exploratory study
Year of publication: |
August 2016
|
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Authors: | O'Keeffe, Alina ; Ozuem, Wilson ; Lancaster, Geoff |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 5, p. 418-443
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Subject: | leadership marketing | marketing orientation | internal marketing | brand identity | corporate strategy | organisational dynamics | Marketingmanagement | Marketing management | Führungsstil | Leadership style | Markenführung | Brand management | Marketing | Unternehmenskultur | Corporate culture | Personalmarketing | HR marketing |
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