Leading edge marketing research : 21st-century tools and practices
eds. Robert Kaden ...
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Kaden, Robert J. (ed.) ; Linda, Gerald (contributor) ; Prince, Melvin (contributor) |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 483 S. Ill. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 1-4129-9131-5 ; 978-1-4129-9131-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547620