Leading (in) communications? : an empirical analysis of the German situation in PR managers' training and executive education
Year of publication: |
2008
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Authors: | Sievert, Holger ; Westermann, Arne |
Published in: |
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management. - Gütersloh : Verl. Bertelsmann-Stiftung, ISBN 978-3-89204-942-5. - 2008, p. 220-232
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Subject: | Öffentlichkeitsarbeit | Public relations | Führungskräfte | Managers | Qualifikation | Occupational qualification | Führungskräfteentwicklung | Leadership development | Deutschland | Germany |
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