Leading National Advertisers' Uses of Advergames
Year of publication: |
2008
|
---|---|
Authors: | Lee, Mira ; Youn, Seounmi |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 30.2008, 2, p. 1-14
|
Saved in:
Saved in favorites
Similar items by person
-
Electronic word of mouth (eWOM) : how eWOM platforms influence consumer product judgement
Lee, Mira, (2009)
-
The determinants of online security concerns and their influence on e-transactions
Youn, Seounmi, (2009)
-
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi, (2012)
- More ...