Leading the customer experience : inspirational service leadership

Sarah Cook

1. Why does leadership matter when it comes to customer experience? -- 2. Qualities and actions of the customer-focused leader -- 3. Customer insights and priorities -- 4. Recruiting for attitude, training for excellence -- 5. Motivating and empowering your people -- 6. Communicate and praise -- 7. Improve and innovate -- 8. Consistently consistent.

MoreLess

Year of publication:	2016
Authors:	Cook, Sarah
Publisher:	London : Routledge,
Subject:	Führungsstil \| Leadership style \| Führungspersönlichkeit \| Leadership personality \| Beziehungsmarketing \| Relationship marketing \| Personalführung \| Leadership \| Kundenzufriedenheit \| Customer satisfaction

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (248 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages [159]-162) and index.
ISBN:	978-1-315-59185-8 ; 978-1-317-10676-0 ; 978-1-317-10677-7 ; 978-1-4724-4769-2
Other identifiers:	10.4324/9781315591858 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183251