Leading the way : motivating environmental action through perceived marketplace influence
Year of publication: |
October 2017
|
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Authors: | Leary, R. Bret ; Vann, Richard J. ; Mittelstaedt, John D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 79-89
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Subject: | Perceived marketplace influence | Marketplace beliefs | Efficacy beliefs | Environmental behavior | Prosocial behavior | Consumer empowerment | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verhalten | Behaviour | Umweltschutz | Environmental protection | Motivation | Experiment |
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