Lean Six Sigma and marketing: a missed opportunity
Year of publication: |
2014
|
---|---|
Authors: | Chaplin, Lara ; T.J. O’Rourke, Simon |
Published in: |
International Journal of Productivity and Performance Management. - Emerald Group Publishing Limited, ISSN 1758-6658, ZDB-ID 2024364-9. - Vol. 63.2014, 5, p. 665-674
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Lean Six Sigma | Corporate social responsibility | Six Sigma | Lean | Market orientation | Customer voice | Improvement initiatives |
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