Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing

Provides an overview of ecological feminism (ecofeminism) and discusses the implications for marketing. Shows how ecofeminist perspectives demand that we question not only the destruction of the environment but also our fundamental social relations and structures. Illustrates marketing’s contribution to ecopatriarchy with examples from the marketing academy and the advertising world. Concludes by asking marketers to rethink certain basic marketing principles.

MoreLess

Year of publication:	1997
Authors:	McDonagh, Pierre ; Prothero, Andrea
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 7, p. 361-368
Publisher:	MCB UP Ltd
Subject:	Consumerism \| Ecology \| Feminism \| Marketing management

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/02634509710193190 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946599