Learing from winners : how IBM seized the day
Year of publication: |
2009
|
---|---|
Authors: | Pettit, Raymond |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 1, p. 104-110
|
Subject: | IBM Corporation | Markenartikel | Brand | Marketingmanagement | Marketing management |
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