Learning about customers: Managing B2B alliances between small technology startups and industry leaders
Year of publication: |
2013
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Authors: | Perez, Lourdes ; Whitelock, Jeryl ; Florin, Juan |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 3 (29.3.), p. 431-462
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