Learning and Location
In this paper we study whether learning from rivals affects within-market location decisions between competing firms. We show it does, using detailed locational data from two leading hamburger chains in the UK. Using four different tests, we demonstrate that alternative explanations – pre-emption and product differentiation – have less bite than between firm learning.
Year of publication: |
2003
|
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Authors: | Sault, Joanne ; Toivanen, Otto ; Waterson, Michael |
Institutions: | Department of Economics, University of Warwick |
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