Learning from a Service Guarantee Quasi Experiment
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Xinlei (Jack) ; John, George ; Hays, Julie M. ; Hill, Arthur V. ; Geurs, Susan E. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 5, p. 584-596
|