Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases
Year of publication: |
2014
|
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Authors: | Kirf, Bodo ; Sievert, Holger |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt Volltext nicht verfügbar |
Classification: | Z10 - Cultural Economics. General ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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