Learning from New Product Development Projects : An Exploratory Study

Knowledge generation is a cornerstone of new product development, and post-project reviews (PPRs) are widely recognized as a facilitator of project-to-project learning. Empirical research on PPRs is sparse, so this paper describes four in-depth exploratory case studies that look at how PPRs are conducted and the learning that can result. The results indicate that appropriately managed PPRs can make a significant contribution to knowledge generation and exchange. In addition, the study indicates the urgent need for more research into this important area