Learning from winners : how research drove a new model for the automotive industry
Year of publication: |
2008
|
---|---|
Authors: | Pettit, Raymond |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 4, p. 583-590
|
Subject: | Innovation | Internationaler Wettbewerb | International competition | Kfz-Industrie | Automotive industry | USA | United States |
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