Learning from Winners : how the ARF David Ogilvy Award Winners use market research to create advertising success
Raymond Pettit
| Year of publication: |
2008
|
|---|---|
| Authors: | Pettit, Raymond C. |
| Publisher: |
New York, NY : Erlbaum |
| Subject: | Ogilry, David <Unternehmer> | Werbung | Erfolg | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 176 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8058-5653-8 ; 978-0-8058-5654-5 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896020