Learning satisfaction in marketing simulation games : antecedents and influencers
Year of publication: |
August 2016
|
---|---|
Authors: | Caruana, Albert ; La Rocca, Antonella ; Snehota, Ivan |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 107-118
|
Subject: | simulation | game | satisfaction | marketing | learning | education | Simulation | Lernprozess | Learning process | Spieltheorie | Game theory | Kundenzufriedenheit | Customer satisfaction | Computerspiel | Video game | Lernen | Learning |
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