Learning to be tribal: facilitating the formation of consumer tribes
| Year of publication: |
2013
|
|---|---|
| Authors: | Goulding, Christina ; Shankar, Avi ; Canniford, Robin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 5 (24.5.), p. 813-832
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