Learning to play in the new "share economy"
Year of publication: |
2013
|
---|---|
Authors: | Fournier, Susan ; Eckhardt, Giana M. ; Bardhi, Fleura |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 7/8, p. 125-129
|
Subject: | Autovermietung | Car leasing | Übernahme | Takeover | Post-Merger-Integration | Post-merger integration | Markenführung | Brand management | Geschäftsmodell | Business model | USA | United States |
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