Learning to sell in new markets: A preliminary analysis of market entry by a multinational firm
Year of publication: |
2018
|
---|---|
Authors: | Horstmann, Ignatius J. ; Markusen, James R. |
Published in: |
Review of International Economics. - Wiley, ISSN 1467-9396, ZDB-ID 1473793-0. - Vol. 26.2018, 5 (21.09.), p. 1040-1052
|
Publisher: |
Wiley |
Saved in:
Online Resource
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