Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
Year of publication: |
2012
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Authors: | Morgan, Felicia N. ; McCabe, Deborah Brown |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 34.2012, 2, p. 140-156
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