Lebensstilanalysen in der strategischen Marktforschung
Marianne Reeb
| Year of publication: |
1998
|
|---|---|
| Authors: | Reeb, Marianne |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketing | Strategisches Management | Lebensstil | Marktsegmentierung | Verbraucherverhalten | Trend |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 192 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss., 1996 |
| ISBN: | 3-8244-6576-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004351012