Leblon cachaça : a born global in traditional industry
Year of publication: |
2014
|
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Authors: | Coelho, Bruno Viana ; Mello, Renato Cotta de ; Rocha, Angela da |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 567-575
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Subject: | Born global | International entrepreneurship | Cachaça | New venture | Unternehmensgründung | Business start-up | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Entrepreneurship | Entrepreneurship approach | KMU | SME | Internationaler Markteintritt | International market entry |
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