Legacy carriers fight back : pricing and product differentiation in modern airline marketing
Tim Hazledine
| Year of publication: |
2011
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|---|---|
| Authors: | Hazledine, Tim J. |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 17.2011, 1, p. 130-135
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| Subject: | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Neuseeland | New Zealand | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217804